[Presentation Slides] Video for Social Media
The use of video as a marketing tool has been utilized by museums for decades. However, due to the explosion of social media and advances in technology, video has become a much larger element in online content strategies. In this presentation, the discussion centered on how video for social media can be used for specific purposes across social networks including:
- Fundraising/Friend-Raising
- Exhibit and Event Promotion
- Brand Awareness
Photo by Gwen Harlow
The presenters also showed examples of video produced by museums, discussed distribution options, and covered do-it-yourself video production options, and how and when to work with a professional.
- CHAIR: Michael Schweisheimer, Primitive World Productions
- PANELIST: Deborah Arnold Brown, Primitive World Productions
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